PPC & Paid Search
Buy attention that pays for itself — and know exactly what it cost.
Paid search puts you in front of high-intent buyers immediately, but it punishes sloppiness — a badly structured account quietly burns budget on the wrong clicks. We build campaigns that are accountable to the pound, with tracking that ties spend to real enquiries rather than vanity clicks.
What's actually included
- 01Account structure built around your services and margins, not a copied template
- 02Keyword, match-type and negative-keyword strategy to stop wasted spend
- 03Conversion tracking configured properly so every lead is measured back to source
- 04Ad copy and extensions written to qualify clicks before you pay for them
- 05Landing-page review and recommendations so the click has somewhere that converts
- 06Bid, budget and audience management against agreed targets
- 07Ongoing A/B testing of copy, audiences and landing pages
How we run it
The rhythm of the work — from first access to the reporting that lands every month.
- 01
Onboarding
Understand your margins, your best customers and what a lead is worth, then set up or audit tracking so the numbers are trustworthy from day one.
- 02
Month one
Launch a tightly structured account, get real click and conversion data flowing, and cut early waste fast.
- 03
Ongoing
Continuous optimisation — negatives, bids, budgets, audiences and creative — steering budget toward what converts.
- 04
Reporting
Monthly reporting on spend, cost per lead and return, with the account open to you at all times.
What you get sent
Deliverable specificity over slogans. The actual artefacts that land in your inbox — with the raw data, not just a headline.
- Spend, clicks, cost-per-click and cost-per-lead by campaign
- Conversions and enquiries with the search terms that drove them
- What we changed this month and the effect it had
- Recommendations for budget allocation next month
Straight answers
What budget do we need to start?
That depends entirely on your market and what a customer is worth to you — it isn't a fixed number, so we won't pretend it is. In the consultation we work out a media budget that can actually generate meaningful data, plus our management of it, and we're clear about which is which.
Is the ad spend separate from your fee?
Yes. The money that goes to Google or Meta is yours and goes directly to them; our fee is for building and managing the account. You always see both figures separately — never a single bundled number that hides the split.
Who owns the ad account?
You do. We'll build and manage it, but the account, its history and its data stay in your ownership. That's non-negotiable and protects you if we ever stop working together.
Can you fix an account someone else set up?
Often, yes. We'll audit the existing account, show you where budget is leaking and give you a clear picture before we touch anything. Sometimes a rebuild is cheaper than nursing a broken structure — we'll tell you honestly which one applies.
Let's talk about your ppc / paid search.
A consultation, an honest read on what's worth doing, and no pressure. The number's real — use it.