Social Media Marketing
Show up consistently where your customers already spend their time.
Social media rewards consistency and a clear voice far more than budget. We help you turn up regularly with content worth engaging with, and — where it fits — amplify the best of it with paid promotion, so effort compounds instead of disappearing into the feed.
What's actually included
- 01Channel strategy — which platforms are worth your time and which are a distraction
- 02Content calendar planned around your services, seasons and offers
- 03Post design and copy in a consistent brand voice and visual style
- 04Community management guidance — how to respond, and how quickly
- 05Paid social campaigns and boosting where amplification earns its place
- 06Audience and competitor review to sharpen targeting and positioning
- 07Performance tracking tied to reach, engagement and click-through
How we run it
The rhythm of the work — from first access to the reporting that lands every month.
- 01
Onboarding
Agree the channels, the voice and the goals, and build a first content calendar you can see and approve in advance.
- 02
Month one
Establish a consistent posting rhythm, get baseline engagement data and learn what your audience actually responds to.
- 03
Ongoing
Plan, produce and publish on a steady cadence, doubling down on the formats and topics that perform.
- 04
Reporting
Monthly reporting on reach, engagement and clicks, with a clear read on what's working and what to drop.
What you get sent
Deliverable specificity over slogans. The actual artefacts that land in your inbox — with the raw data, not just a headline.
- Reach, impressions and follower movement per channel
- Engagement rate and your best- and worst-performing posts
- Clicks and traffic driven to your website
- The content plan for the month ahead
Straight answers
Which platforms should we be on?
Only the ones where your customers actually are — being everywhere usually means being mediocre everywhere. We'd rather do two channels well than six badly, and we'll recommend based on your audience, not on what's trendy.
Do you write and design the posts, or do we?
We can do the full production — copy and visuals in a consistent style — or work to a split where you supply raw material and we shape it. We agree the model up front so nothing falls through the gap.
Can you run paid social as well as organic?
Yes. Organic builds presence and trust; paid extends reach and drives specific actions. We use paid where it genuinely adds to the organic work rather than as a substitute for showing up.
How much say do we get before something is posted?
As much as you want. The default is that you see and approve the content calendar in advance, so nothing is published in your name that you haven't signed off.
Let's talk about your social media.
A consultation, an honest read on what's worth doing, and no pressure. The number's real — use it.